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Editorial foundations
01 / Career
The Roles That Built Me.
Internships, management roles, freelance gigs, and cross-functional brand work all fed the same discipline: understand the audience, sharpen the message, and execute in a way that moves the business.
Philosophy
"Marketing that doesn't convert is just decoration. Beautiful and effective aren't a trade-off."
Garima Dev • Marketing Professional
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Category and campaign ownership
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Remote lead generation and growth
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Senior brand systems and launch support
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CurrentMarketing Manager
The KPI InstituteBuilt the brand's identity system from scratch while supporting launch campaigns, sales enablement, and coordinated delivery across distributed teams.
- Delivered a full brand book, B2B and B2C pitch decks, and sales collateral used across Sales and Product.
- Managed social content calendars and newsletter campaigns tied directly to a product launch.
- Coordinated output across creative, sales, and product teams simultaneously without losing clarity or speed.
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Marketing Lead
BoobobuttRan end-to-end lead generation, campaign execution, and creative briefing across a fast-moving remote marketing function.
- Identified and qualified prospects through online research, networking, and targeted outreach.
- Briefed copywriters and creative teams on brand assets and campaign materials.
- Managed digital campaigns from planning to launch to follow-up across multiple channels.
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Marketing Manager
Meerako ServicesManaged client-facing brand building across social, marketing collateral, website projects, and performance monitoring.
- Created marketing materials and client acquisition campaigns across multiple channels.
- Monitored social performance closely to improve visibility, engagement, and consistency.
- Worked directly with developers and designers to keep website and campaign rollouts on schedule.
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Category Manager — Health & Beauty
Jeevee HealthWorked at the intersection of procurement, pricing, market research, and promotional planning across Health and Beauty.
- Evaluated vendors, pricing, and market trends to shape stronger sales campaigns.
- Built and executed promotional activity that consistently supported sales targets and retention.
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Content Writer
Top NepalBuilt core editorial discipline inside a high-volume entertainment publishing environment.
- Produced researched articles, entertainment pieces, and biographies for a large digital audience.
- Worked with editors, content managers, and publishers to write to audience, deadline, and purpose.
- Tracked trends and shaped content ideas around what readers were already leaning toward.
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Content Writer — Freelance
Read and FixDelivered SEO-focused freelance content grounded in research, search intent, and clean execution.
- Used online sources, interviews, and journals to validate information before writing.
- Structured every article for search intent, readability, and durable organic visibility.
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Marketing Intern
Asian AutomobilesAn early role that built the professional discipline behind everything that followed.
- Supported senior executives with scheduling, correspondence, and reporting.
- Communicated with customers directly while helping maintain the client database and relationship flow.