Toolkit
Paid, CRM, content, and AI support.
01 / Expertise
My Toolkit
A practical stack for planning, designing, publishing, tracking, and keeping campaign execution tight across teams.
Mode
Brand clarity paired with operating discipline.
Focus
Launches, systems, outreach, and sales support.
Core toolkit
The stack I use most often when campaigns need to move from brief to execution cleanly.
12 tools
Meta Ads
Paid social planning and optimisation.
Google Ads
Search and intent-led campaign execution.
Google Analytics
Behaviour, performance, and reporting.
HubSpot
CRM and campaign workflow management.
Asana
Project coordination across teams.
Notion
Briefs, docs, and planning systems.
Canva
Fast, polished content production.
Figma
Layouts, decks, and visual systems.
Mailchimp
Newsletter and lifecycle campaign delivery.
WordPress
Content publishing and site updates.
ChatGPT
Drafting, synthesis, and ideation support.
Gemini
Research assistance and exploratory thinking.
Paid Media & Measurement
Meta Ads • Google Ads • Google Analytics
The paid and measurement layer I use to sharpen reach, evaluate performance, and keep decisions grounded.
Systems & Project Flow
HubSpot • Asana • Notion • WordPress
Where campaigns get structured, coordinated, documented, and shipped without friction.
Creative & Content
Canva • Figma • Mailchimp
The tools I reach for when the work needs to look considered and land clearly.
AI & Decision Support
ChatGPT • Gemini • Brand Strategy • Campaign Planning • Sales Enablement
Used with judgement to accelerate ideation, sharpen drafts, and reduce wasted cycles.
Industries I've Worked In
B2B SaaSPublishingHealth & BeautyFood & HospitalityMedia & ContentAutomotive
How I Work
Clarity before volume
The right story across the right channels beats a flood of disconnected activity. I focus on what earns attention, not just what fills the calendar.
Creative tied to evidence
Aesthetic choices matter — but I only trust them when they're anchored to audience behaviour, feedback, and real outcomes.
Execution that respects teams
Strong marketing depends on alignment. I build processes that make life easier for product, sales, and creative partners — not harder.