Incredible food. Wrong audience. Two weeks to fix that.
The food was already the story. What the brand needed was the right people telling it. I built a focused two-week influencer campaign that introduced Gurkha to London food audiences who had not yet considered Nepalese cuisine.
The campaign created curiosity, foot traffic, and stronger local visibility in a market where relevance matters more than raw impressions.
Results & Outcomes
- →Sourced and coordinated London food influencers whose audiences matched the restaurant's geography.
- →Ran the campaign inside a tight two-week window without losing message control.
- →Turned creator content into durable social proof the brand could continue to use.
Tools Used
Influencer OutreachContent StrategyInstagram
