A four month growth marketing engagement for Kids Around Perth, a Perth based advertising platform connecting local businesses with thousands of West Australian parents and families. The focus was building a qualified pipeline of new advertisers through prospect research, email outreach, and personalized follow up, from July 2023 to October 2023.
Kids Around Perth had an established audience of local parents and families but needed a repeatable way to bring new advertisers onto the platform rather than relying on inbound inquiries alone. The goal was to turn advertiser acquisition into a structured, ongoing process instead of an ad hoc one. The first step was identifying the right prospects. I researched Perth based businesses across categories that align naturally with a family audience, including children's entertainment, education, birthday party services, family friendly retail, and local events, then built targeted lead lists segmented by category, business size, and likely advertising budget. From there, I ran personalized email outreach campaigns rather than mass blasts. Each message was tailored to the specific business, referencing their services or recent activity and explaining how a placement on Kids Around Perth (through social posts, eDMs, or editorial features) would put them directly in front of engaged local parents. Follow up sequences were built to re engage prospects who didn't respond immediately, and I tracked every touchpoint to understand which categories and messaging angles converted best. Over the four month period, this outreach became a consistent source of new advertiser conversations for the platform, replacing a reactive sales process with a proactive, research driven one.
The campaign gave Kids Around Perth a working, repeatable advertiser acquisition system built on segmented prospecting and personalized outreach rather than generic cold email. It strengthened the platform's advertiser base at a time when it was serving thousands of local parents and businesses, and it left behind lead lists, messaging templates, and a follow up cadence the team could keep using after the engagement ended.
Results & Outcomes
- →Built and segmented targeted lead lists across multiple family focused business categories in Perth
- →Launched personalized email outreach campaigns in place of generic mass emails, improving response quality
- →Secured 10+ new advertiser partnerships over the four month campaign (add your actual figure here)
- →Supported the growth of a platform reaching thousands of West Australian parents and local businesses
- →Delivered reusable lead lists and outreach templates that extended value beyond the campaign period
