A good book deserves a launch that does it justice.
Samman needed each release to feel like a moment rather than just another title going live. I built promotional materials and campaign plans from scratch so every launch could feel specific without losing the brand's consistency.
The result was a repeatable launch toolkit that gave each book its own presence while keeping the overall brand coherent.
Results & Outcomes
- →Created launch materials across print, social, and brand presentation assets.
- →Built campaign plans that made each title feel considered rather than routine.
- →Balanced individual release moments with long-term brand consistency.
Tools Used
BrandingPrint CollateralSocial MediaCampaign Planning
